CO-STAR™
Life’s a Pitch
Create a compelling CO-STAR™ and begin realizing your dreams today
CO-STAR captures the innovation techniques perfected in Silicon Valley for turning your brilliant ideas into powerful value propositions.
CO-STAR then provides a template you can use to gather collective intelligence until your value proposition is as strong as it can be.
Finally, CO-STAR enables you to create a winning pitch to communicate effectively with your investors, your collaborators, and your customers.
The CO-STAR™ Value Proposition
In Silicon Valley the often-repeated request is “Pitch me the value proposition of your idea.” More important than the idea itself are answers to the six crucial questions that make up the CO-STAR Value Proposition:
Who is the Customer?
What is the significant, high-impact Opportunity?
What is your Solution?
Who is on your Team?
What is your Advantage over existing alternatives?
What Results will be achieved?
Innovators are now using CO-STAR in over 40 countries, including Austria, Azerbaijan, Belgium, Bulgaria, Burma, Chile, China, Columbia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, France, Germany, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Netherlands, Nigeria, Philippines, Poland, Romania, Russia, Slovenia, South Africa, Switzerland, Tanzania, Trinidad, Turkey, Ukraine, United Kingdom, USA, and Zimbabwe.
Learn more about CO-STAR in our Books section or request a free template in our Tools section.
“CO-STAR is the shared language and practice used throughout all of the innovation activities at Swiss Post. Business ideas are prepared using the easily understood and concise CO-STAR template.”
“EDG’s unique CO-STAR approach enables us to offer our clients a ready to use template for running successful innovation strategies. It helps innovators and stakeholders collaborate on line and select the ideas with the best chance to be a big winner.”