Lisa Friedman, Ph.D. is a co-founder and partner in the Enterprise Development Group. She works with leaders and teams globally to facilitate a shared understanding of the trends transforming their industries, to set a clear innovation strategy for the future, to install simple but powerful innovation practices and tools, and to design their organizations for the future. She is a frequent speaker on “Innovation Silicon Valley Style” and future-driven leadership. Lisa is a co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into ActionCreating Value with CO-STAR: Perfecting and Pitching Your Brilliant Ideaand several articles and book chapters on innovation leadership. She also coordinates EDG’s Silicon Valley Innovation Immersion Programs, bringing leaders from around the world for visits combined with integration sessions to build learning into their own blueprints for the future.

“Lisa is guiding us through the jungle of organizational alignment. She is a true expert in synthesizing ideas and re-connecting professionals to their customers and to their industry ecosystems. We are impressed by the depth and strategic impact of the results we generated within one week of workshops. Beware; the pulse of innovation is infectious!”
— Christina Taylor, VP of Innovation, Swisscom


Laszlo Gyorffy, M.S.  For over 20 years, Laszlo has worked with organizations around the globe to expand the possible; helping them refocus, redesign, and reenergize their business strategies and innovation practices to succeed in an increasingly dynamic and demanding market place. Laszlo is an accomplished speaker and co-author of Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching your Brilliant Idea,as well an opening chapter on innovation leadership in the textbook The Global Innovation Science Handbook. He is a certified instructional designer and trainer and has delivered transformational programs like the Innovation Advantage and the Secrets of Silicon Valley. The methods used in these trainings have created business solutions worth millions of dollars in new revenue and cost efficiencies.

“Working with Laszlo for the past three and a half years has been a journey full of discovery, insight and growth, both personally and for our entire team. His skills of facilitation, focus, flow control, inclusion, learning and follow-up are unparalleled. Laszlo and the EDG team delve deeply and tap in to the existing strength of the organization. Through their creative process they bring energy and discovery and innovation to their highest potential!”
— Heidi Clark, Panera Bread


Herman Gyr, Ph.D. is a founding partner of the Enterprise Development Group and creator of the Innovation Blueprint, a model for engaging leaders and other stakeholders in the transformation of their enterprise. In projects ranging throughout the United States and Europe to Asia, South America and South Africa, Herman has specialized in working with enterprises living through periods of dramatic disruption – many of them underestimating the potential for achieving their highest aspirations during periods of change. He is co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and is a frequent invited speaker and workshop leader around the world on strategic thinking and business transformation in the digital era.

“Herman is unique. He is an absolute master. First, he’s a fabulous facilitator. He has great insight and can help extract a conceptual framework from a group of individuals. He is also very good at conceptualizing. He goes beyond others because he brings in lots of observations from other companies and the world. His perspective is fresh and new. He’s really good at large-scale processes, really good at laying out with the client what the process of large scale change will look like. Not everybody can do that. Then, he’s very good at execution, leading and implementing the process. I have the highest regard for Herman. On a scale of one to ten, he’s a twelve.”
— Margaret Jordan, President, Dallas Medical Resources


Myriam Gröbli is one of EDG Switzerland’s Country Managers for Germany, Switzerland, and Austria. Myriam works with EDG’s clients to assess their innovation needs and develops customized solutions that draw on EDG’s wide-ranging capabilities, diverse resources, and international network. Depending on particular client requirements, offerings range from talks on innovation, leadership workshops and training, executive retreats and local and Silicon Valley immersion programs.

Myriam started her career in Strategic Pricing and Marketing at Swissair/Swiss International Airlines, where she managed a significant corporate transformation project. For the past 15 years, she has worked as a coach, trainer and organization development consultant with many national and international companies. Her background in business administration uniquely qualifies her to support teams and leaders to increase their effectiveness and enhance their innovation capability.

Myriam is a lecturer and coach at the University of St. Gallen as well as for several other Universities and Business Schools for Applied Sciences in Switzerland.


Jörg Gröbli, MBA, is one of EDG Switzerland’s Country Managers for Germany, Switzerland and Austria. For the past 20 years, Joerg has been in leadership positions in industries ranging from Automotive, to Financial and Insurance. He has worked for organizations such as Raiffeisenbank, Ford Motor Company, Société Génerale and Zurich Insurance Company. He is also a lecturer at a number of Universities of Applied Sciences and Business Schools in Switzerland.

The richness of Joerg’s background makes him an ideal partner for leaders and teams that want to successfully overcome the challenges coming from profoundly changed market environments. He has been there, and has a track record of taking advantage of challenging market conditions.


Damir Bogdan is an advisor for enterprises, startups and universities in the areas of innovation, digital strategy, and FinTech, who has collaborated with EDG on projects for several years. Damir leads compelling strategy workshops for C-level executives and is a highly respected keynote-speaker on digitalization, disruption and startups. Damir is also an Executive in Residence and Ambassador for Europe for Plug and Play Tech Center, a major accelerator in Silicon Valley and one of EDG’s collaboration partners.

Damir is also a Senior Advisor at the Institute of Information Management at the University of St. Gallen and member of the Advisory Board for Information Management for four universities, as well as a member of several IT committees. He is a co-lead of BlockchainX, an initiative for building cross-industry blockchain prototypes, co-located at ETH ZH (Swiss Technical University, Zurich) and the University of St. Gallen.

Damir was the CIO and Head of Operations for eight years at Raiffeisen, Switzerland’s third largest banking group. He was also a member of the Advisory Board of Arizon Sourcing AG, which is a cooperative of banking operators. In addition, he was the Chairman of the CIOs of the European Cooperative Banks, where he led several pan-European initiatives. In the early years of his career, he introduced offshoring to India for Swisscom, and founded a development company in southern Europe for Swiss banks.

Damir holds an Executive MBA from State University of New York, a Swiss Federal Diploma for Information Management, a Certificate of Leadership from the London Business School, and a Certificate in Disruptive Strategies with Clayton Christensen from Harvard Business School.


Bill Zhao has a significant background in international innovation and entrepreneurship. He has worked in leadership roles in business education and consulting, as well as financial investment and specialty chemicals.

Since his move to Silicon Valley from China, Bill has connected a number of companies, business leaders, and investors from China with EDG’s strategic innovation programs, talks, training, and tours. In particular, several groups have come to EDG’s Silicon Valley Innovation Immersion Programs. As part of this work, Bill has also focused on bridging relationships between companies and institutions in China and Silicon Valley; connecting leaders of large companies and startups; and facilitating investment and collaboration opportunities, product innovation, and company transformation.

Starting in 2011, Bill began working with Prof. Dr. Willem Burgers, a world-renowned professor of Strategy and Marketing, and the dean and co-founder of Nordic International Management Institute. Bill became CEO of NIMI and the chief designer for various executive education programs and corporate consulting projects. Under his leadership joint programs were developed with Shanghai Jiaotong University, Cambridge, Nyenrode Business University, and Auburn University in the U.S. Since his arrival in Silicon Valley in 2014, Bill has initiated efforts with UC Berkeley and Stanford University for developing programs for visiting Chinese executives and students. The first such programs was successfully conducted in Berkeley in July 2015.

As a senior consultant, Bill has worked with projects in Chinese companies such as Alibaba, Netease, OPPO, vivo, TCL, Skyworth, Biostime, Creditease, Lenovo, ICBC, Piegan, and others. He was also active in a number of multinational companies such as GE, SANOFI, and Novo Nordisk.

After graduating from the Executive MBA program at CEIBS and additional graduate studies in finance derivatives, Bill successfully built a portfolio in companies such as WeiChai Power, Goertek, Gree, New Oriental, Netease, and Zhongheng Pharmacy.

In his early career as the leader of one of China’s largest specialty chemical businesses, Bill’s teams achieved a top 3 ranking worldwide in terms of quality and volume in that industry. As a recognized expert in the field, he became co-author of a national and international technical industry standard. During his tenure with this business he worked in a range of leadership roles including sales, marketing, supply chain management, lean production, and R & D.

urska jez
Passion for creating new stories, establishing new companies. Strong believer, that the future is interdisciplinary and based on cooperation and honesty. Creating new business models. Loves to move boundaries of possible – professional and personal. Connecting the dots into something new and impactful.

Even though a technical and analytical mind, love of sales and working with people has brought a vast number of experiences and achievements, mostly in: sales, establishing new companies in the shortest possible time (hence – the “blitzkrieg” ;)) and management. Her goal is always to establish an open and dynamic culture of open communication, trust and high engagement of teams to establish the impossible. Never afraid to move boundaries and set new opportunities. More of an “out of the box thinker” and highly goal oriented. With a strong stress in team work. Empowering people to create lasting impact.

Educated at Mechanical Engineering Faculty, she is one of very few female managers with engineering background. She was the “heart & soul” of the first privately owned accelerator in South Eastern Europe – ABC Accelerator in Ljubljana and is now continuing her own story in the connectivity of startups and enterprise world. As a multilingual (speaking 8 languages), communicative and proactive person she was always welcomed in executive management teams. She’s been working in Greece, Serbia, Hungary, Netherlands, Germany, Belgium and Austria. . Her positive energy, empathy and wide international experiences are making her a great manager and at the same time a leader that inspires teams she’s working with.

Inspirational and empowerment speaker, mentor, coach and trainer, who firmly believes that the future is interdisciplinary, connected and green. 

Jan Künne is a senior consultant and coach in the areas of innovation management and strategy development. Given his career in multiple corporate leadership roles, he deeply understands the challenges faced at all levels of management.

Jan was a Vice President and a member of the Management Board in a number of companies in Europe. In his last executive position, he was Head of Innovation and Strategy for TPC, the largest broadcast production company in Switzerland. Among many significant innovations, he championed Europe’s first 360-degree 3-D ski racing production, as well as new radio platform solutions.

Today, Jan is the project manager for “Production 4.0” for one of the largest public broadcasters in Germany, where his challenge is to reduce costs while simultaneously enabling disruptive innovation.

In the automotive industry, Jan played an instrumental role supporting the development teams for BMW’s i3 and i8 models, and also guiding the steering board of Rolls- Royce’s “Dawn” and “Deep Learning & AI” implementation teams. In addition, at Lufthansa Cargo, he introduced the “Customer Intimacy Approach” into the Asia Pacific Market.

Jan is a regular speaker at major events and conferences, e.g. most recently as a member of the Slovenian Smart Business Delegation in Kazakhstan. He is currently a member of the Advisory Board of The Advantage India Summit in Bangalore and acts as a mentor for the ABC Start-Up Accelerator network in Ljubljana, Slovenia.

Jan graduated from Nuremberg University with a degree in Education. He has certificates for humanistic psychotherapy (NLP), mediation (Marshal Rosenberg), and “Artificial Intelligence: Implications for Business Strategy” from MIT / Massachusetts Institute of Technology.


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Enterprise Development Group
930 Roble Ridge Road
Palo Alto, California 94306 USA

Enterprise Development Group – Switzerland
Innovationszentrum Startfeld
Lerchenfeldstrasse 3
9014 St. Gallen Switzerland