Life's a Pitch

Create a compelling CO-STAR™ and begin realizing your dreams today
  • CO-STAR captures the innovation techniques perfected in Silicon Valley for turning your brilliant ideas into powerful value propositions.
  • CO-STAR then provides a template you can use to gather collective intelligence until your value proposition is as strong as it can be.
  • Finally, CO-STAR enables you to create a winning pitch to communicate effectively with your investors, your collaborators, and your customers.
The CO-STAR™ Value Proposition

In Silicon Valley the often-repeated refrain is “Pitch me the value proposition of your idea.” More important than the idea itself are answers to the six crucial questions that make up CO-STAR:

  • Who is the Customer?
  • What is the significant, high-impact Opportunity?
  • What is your Solution?
  • Who needs to be on the Team?
  • What is your Advantage over alternatives?
  • What Results will be achieved?

Innovators are now using CO-STAR in over 39 countries, including Austria, Azerbaijan, Belgium, Bulgaria, Burma, China, Columbia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, France, Germany, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Netherlands, Nigeria, Philippines, Poland, Romania, Russia, South Africa, Switzerland, Tanzania, Trinidad, Turkey, Ukraine, United Kingdom, USA, and Zimbabwe.

Learn more about CO-STAR in our Books section or request a free template in our Tools section.

"CO-STAR is the shared language and practice used throughout all of the innovation activities at Swiss Post. Business ideas are prepared using the easily understood and concise CO-STAR template."
— Eliane Noverraz, Strategy & Innovation Manager, PostFinance Ltd.


Ready to innovate, to transform, and to create your own dynamic enterprise?


Get in touch with us

Enterprise Development Group
930 Roble Ridge Road
Palo Alto, California 94306 USA

Enterprise Development Group - Switzerland
Innovationszentrum Startfeld
Lerchenfeldstrasse 3
9014 St. Gallen Switzerland