
“The Dynamic Enterprise is a handbook packed full of simple yet powerful tools for thriving and growing in today’s global business environment—particularly useful for those working on making a fundamental strategic shift.”
—John Leggate, CIO and Group Vice President, BP (British Petroleum)
Take this opportunity to learn more about the potential for greatness that resides in every period of transition. Explore our book, The Dynamic Enterprise, and selected articles and tools for insight into creating meaningful change in your own enterprise.
Books
The Dynamic Enterprise by Friedman and GyrInnovation: The Five Disciplines for Creating What Customers Want by Carlson and Wilmot
Articles
Invitation to InnovateChristian Hospital Medical Unit Transformation: 10th Floor Turnaround
Wanna Be a Player? Get a Coach!
How a Newly Integrated Health System Collaborated to Brand Itself Based on the Patient’s Experience
Sustainability and the Triple Bottom Line
Building the Law Firm as a Dynamic Enterprise: Facing the Challenge of Change
Creating the Dynamic Enterprise: Strategic Thinking Tools for HR Practitioners
Business Strategy Tools for OD Practitioners
Tools
Books
The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action, by Lisa Friedman and Herman Gyr, Jossey-Bass Publishers: 1998
The Dynamic Enterprise enables all its people to look courageously and strategically into the future, and to quickly and effectively put their most essential insights into action. Written by Enterprise Development Group co-founders Lisa Friedman and Herman Gyr, this comprehensive guide to implementing visionary change presents the integrated strategy and change model that underlies every service EDG offers. The Enterprise Development Framework applies to a wide range of innovation and change initiatives—from creating new business models, new products and services, new organization designs and new collaborations and alliances to aligning teams, corporate culture and leadership development. This book is a useful companion resource for those participating in EDG strategy workshops and projects.
Download the preface to The Dynamic Enterprise
Read the reviews
Buy your own print-on-demand copy of the book
Enterprise Development PrimerFundamentals for building a dynamic enterprise capable of rapid and successful response to an environment of exponential change.
NEW! Innovation: The Five Disciplines for Creating What Customers Want, by Curtis R. Carlson and William W. Wilmot, Crown Business Publishing: 2006.
Curt Carson, CEO of SRI, and Bill Wilmot of the Collaboration Institute elaborate on key concepts covered in the Discipline of Innovation workshop, laying out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. This book is a great resource for those participating in EDG innovation workshops and projects.
Articles
“Invitation to Innovate,” THR/EDG white paper by Steve Mason, Brett Trusko and Lisa Friedman, 2005
A detailed version of the article published in COR Healthcare Market Strategist (see below) tracking the “Patient & Family Journey” innovation at Texas Health Resources that tapped employees and patients to design the future of health care.
“Christian Hospital Medical Unit Transformation: 10th Floor Turnaround” Overland-St.Ann Journal, September 2006
The EDG team, in collaboration with Christian Hospital leadership and caregivers, developed a 90-day process to improve the performance of this North St. Louis, Missouri hospital. A prototype of the approach was tested on a tenth floor medical-surgical unit. Due to its success, the EDG approach is currently being implemented across the entire hospital.
“Wanna Be a Player? Get a Coach!” Fast Company, October1996
An inside view of Herman Gyr’s work as an executive coach.
“How a Newly Integrated Health System Collaborated to Brand Itself Based on the Patient’s Experience,” COR Healthcare Market Strategist, February 2004
Published case study of EDG’s work with Texas Health Resources to innovate the healthcare experience throughout the patient and family journey.
“Sustainability and the Triple Bottom Line,” adapted from an article by Joanna Holmes for ecoOpportunities, Spring 2003
An introduction to EDG’s “Ladder of Sustainability,” a progression of business practices for simultaneously creating environmental, social and economic value at increasingly deeper levels.
“Building the Law Firm as a Dynamic Enterprise: Facing the Challenge of Change,” Law Governance Review, Fall 1997
Although many firms may not be consciously aware of it, the nature of change facing the legal profession has itself begun to change. The new opportunities this presents for a firm’s business strategy can be significant.
“Creating the Dynamic Enterprise: Strategic Thinking Tools for HR Practitioners,” adapted from The 1998 Pfeiffer Annual: Volume 2, Consulting. Jossey-Bass/Pfeiffer: 1998
An overview of what is necessary to create the dynamic enterprise, from beginning to end. HR practitioners can use this model to create “big picture” vision, blueprint critical changes and clarify what is needed to implement them.
“Business Strategy Tools for OD Practitioners,” Vision/Action Journal of the Bay Area OD Network, Summer 1998
Enable people throughout an enterprise to shape collaborative and shared strategies and deploy their best intelligence to choose the right change.
Our Tools
Learn more about our tools: The Enterprise Development Map and Primer, our ValueSTEP Innovation Survey, FOCUS and Customized Toolkits.

